In-Store Window Cling

While bracing for flu season, I developed this campaign which takes advantage of strategically placed shelf talkers and digital banners. These ads remind customers to get their flu shots as they make their way through Target’s online and in person spaces. The goal is to gently reinforce behavior throughout the shopping experience via a series of witty, eye-catching lines. A rewarding set of charming, limited edition stickers punctuate the main event.